![An HR Director at a desk hiring a candidate with a lower job offer](https://www.starhr.com/wp-content/uploads/2022/06/How-to-Win-Candidates-Even-with-a-Lower-Offer-.jpg)
![Kate Gibbons](https://secure.gravatar.com/avatar/c26c37cdac6613ca4dc7b29bbb06066a?s=128&d=https%3A%2F%2Fwww.starhr.com%2Fwp-content%2Fuploads%2F2020%2F11%2FStar-Staffing-Logo-favicon.png&r=g)
How to Win Your Dream Candidate — Even with a Lower Offer
You found them: the perfect rock star candidate. You write them an offer letter, hit Send, and cross your fingers that they’ll accept. Just like
![Employer Branding tips from Star Staffing](https://www.starhr.com/wp-content/uploads/2022/05/Employer-Branding.png)
![Sarah Marshall](https://secure.gravatar.com/avatar/264426cc8764cb407ab5976668483ef2?s=128&d=https%3A%2F%2Fwww.starhr.com%2Fwp-content%2Fuploads%2F2020%2F11%2FStar-Staffing-Logo-favicon.png&r=g)
Three Ways to Boost Your Employer Brand
Put simply, your employer brand is how your organization is perceived by employees and the reputation it has in your industry. Building a strong employer